Search engine marketing however is a very different ball game than marketing with traditional media. Like traditional media though each company will have its own marketing plan and strategies. Whether the company is looking to get better rankings on search engines or drive more traffic to the website or both, there is a good amount of home work involved on choosing a web marketing company.

SEO and SEM is an ongoing battle. Companies have to pick a few strategies that work for them and stick with them for a long time, as well as trying out a few new strategies along side.