Everyone has heard about websites being affected by the latest Google algorithm updates. A lot of businesses are up-in-arms about their website ranking dropped. However, there are some websites that never seem to get affected by these updates. Why is that?
Well, most of these websites that don't get affected, have strong "content marketing strategies". They do not just blast the internet to get links to their blog or website.They do not create link wheels and link pyramids to boost rankings.
They have a sound content strategy. They create content that engages their audience and builds brand awareness and authority. It is this authority that allows them to be unshakable in search results. They are constantly updating their blogs, websites and social properties with new content and strategies to engage their audiences.
It is not difficult to create a content strategy. With this article on how to
easily create a content marketing strategy for your business, anyone can build a sound strategy. It is important however to be consistent and build quality content constantly.
